An innovation and communication agency set up in the final year of medical school with my brother. The goal: to encourage the development of eco-ethical products, solutions and businesses.

The company was inspired by the story of the Namib desert beetle. A nifty and resourceful insect which survives in the desert by harnessing the morning fog in a unique way. It was supported by my postgraduate study of climate change and sustainable development, along with my brother’s technology and now design expertise. Over the years our goals have changed, but it still exists in spirit and as the hidden platform for our projects.