17th September 2016
Vinay's Character

The Detail Is In The Writing: The Character Story

When I first started writing I did the character development in my head – I thought that was enough. In hindsight, it led to my characters […]
26th September 2016
Medical Shorthand

Does Medical Shorthand Have Anything In Common With Journalist Shorthand?

“Dx – Chest infection, Abx, QDS, TCI if worsening.” Short for: Diagnosis – chest infection, antibiotics four times a day, to come in if worsening. “Fell […]
6th October 2016
Balsamic Vinegar of Modena and Medical Training

Traditional Balsamic Vinegar of Modena and Medical Training

Recently, I was fortunate enough to visit the gastronomic and Romanesque town that is known as Modena. The home of tortellini, balsamic vinegar and lambrusco sparking […]
26th October 2016
Vinay Shankar

Four Important Considerations In A Logo For A Doctor Or Any Health Professional!

I love logos. They are the defining aspect of many brands. Take the Apple logo, Nike, or even the National Health Service logo. What do you […]