MYHIXEL is a male sexual health brand that supports men suffering from premature ejaculation and difficulties with climax control. It combines science, tech and gamification.
Premature ejaculation is the most common male sexual dysfunction. 31% of men from 18 to 59 suffer from premature ejaculation at some point in their life. Also, climax control is one of the main concerns for men because they are worried about lasting longer in bed, and it is a common googled question.
“We are also eliminating the barrier of those men that are feeling shame, or taboos when they have to face this condition because 80% of them don’t want to go to a physical consultation because they feel shame. So we are creating something for them.”
The solution combines a medical device, which is a male stimulation device combined with cognitive behavioural therapy for teaching men to control their body in the process of climaxing. The therapy has been translated into a mobile app that has been gamified and anonymised.
The chief of research is Dr Rodriguez. He and his team started in 2014. They conducted a three case series and then a randomised control trial. In 2017, Patricia decided to bring to the table a group of engineers to the researchers who were working in the field. It was then they designed the specific device. Around 150 patients have participated in their study. But around 2000 men have tested their solution.
They realised that sexual health professionals were recommending the use of these kinds of products to their patients because they didn’t have any specific tool for them. So from these conversations and research, Patricia decided to create and design something that met the needs of the health professionals and users.
Learn more and connect with Patricia: https://myhixel.com/
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